![]() They're in it for the impact, not the mere wealth.Įnter Blake Mycoskie, the founder of TOMS and their self-proclaimed "Chief Shoe Giver" (being a "CEO" isn't important to Blake).ĭ.light treats its beneficiaries like responsible consumers, not helpless victims. One indication that a company starts with WHY is that the founder doesn't take themselves too seriously. And they attract loyal fans and customers who believe what they believe. The brands listed below not only communicate their WHY with words. The latter distinction is important because an overwhelming number of companies give lip service to "WHY" they exist, but it's mostly just a marketing stunt. What follows are 4 brands who currently "Start With Why" both in their words and their actions. So, I thought it appropriate to search for and make a shortlist of businesses that actually "Start With Why" today, in 2020. It's been over 10 years since Simon delivered his blockbuster talk. I've seen again and again that the companies with the most loyal followings and most resilient attitudes all start with WHY. ![]() Not to mention I used his ideas with my work and family. I watched the talk countless times, bought all his books, purchased his Why Discovery Course, and even messaged his team members like a true fanboy. Using easily recognizable examples like Apple, the Wright Brothers, & Martin Luther King Jr., Simon delivers one of the most powerful and watched TED Talks ever. In "How great leaders inspire action," Simon Sinek makes the case that every organization and leader on the planet who commands loyalty from their followers use the same inside-out pattern of communication: they start with WHY, then HOW, then WHAT. Watching that talk was one of those moments. To this day, I can count on two hands the number of moments that have flipped my paradigms completely on their head and transformed my approach to life. Whilst enjoying this leisurely stroll into the depths of the internet I came across an intriguing TED Talk: How great leaders inspire action. ![]() It all started with an innocent Star Wars fan theory. One afternoon in Summer 2016 while waiting for my wifey to return home from work, I found myself spiraling down a YouTube black hole. ![]()
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